The Crossroads of Should and Must

“A must-read for anyone considering shaking up the status quo or following a dream” from the facilitator of the global art movement, #The100Day Project (The Huffington Post).

There are two paths in life: Should & Must.

We arrive at this crossroads over and over again, and every day. And we get to choose.

Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says you have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust

An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.

“So much greatness and it’s all right here!” —Elizabeth Gilbert, #1 New York Times–bestselling author

“Elle’s infectious enthusiasm will inspire you to do the boldest thing you can in life: be your true self.” —Evan Williams, cofounder Twitter; founder Medium

“How to turn that invisible inner fire into fuel for soul-warming bliss is what artist and designer Elle Luna explores . . . an intelligent and rousing illustrated manifesto that picks up where Campbell left off, in the spirit of Parker Palmer’s emboldening guide to letting your life speak and Debbie Millman’s visual-essay-turned-commencement-address on courage and the creative life.” —Maria Popova, Brain Pickings

“This artist and author’s inspiring advice might just persuade you to leave your day job.” —Shape Magazine